Okay so today I figured I’d hunt down some Under Armour sports bras for women without draining my wallet. Everyone knows this stuff can get crazy expensive, right? I needed a couple new ones and paying full price just wasn’t happening. Here’s what went down.

The Price Tag Shock
Started off like any normal person – hopped straight onto the main Under Armour site. Saw the cool colors, clicked the bras I like… and bam! That price hit me. Seriously, $60-$70 for one sports bra? Felt like they were charging for solid gold padding or something. Closed that tab real fast.
Thought, “There’s gotta be a better way.” Didn’t just wanna give up. Needed deals.
Diving Into the Discount Rabbit Hole
Next stop? Pulled up my usual shopping spots online. You know the big department stores and major sporting goods sites. Scrolled through their activewear sections specifically looking for Under Armour bras.
Saw a pattern real quick:
- Clearance is King: First thing I do now? Filter by ‘Sale’ or ‘Clearance’. Always. Found bras significantly marked down just because they were last season’s color. Who cares if it’s ‘Berry’ instead of ‘Flamingo’? It’s hidden under my shirt!
- Coupon Codes are Cash: Totally forgot about coupon sites! Typed ‘Under Armour coupon codes’ into a search bar. Boom. Found one for free shipping over $50 and another for 20% off your first purchase at a big retailer. Not earth-shattering, but every little bit helps! Pasted those codes right at checkout to see if they worked.
- Sign Up Saves: Noticed a few sites offered a small discount just for signing up for their emails. Figured, why not? Typed in my spam email address, got 15% off instantly. Snagged that deal and then promptly unsubscribed after checkout. Done and done.
Playing the Price Match Game
Found a bra I really liked at one place, price was okay but not amazing. Remembered a trick: price matching. I quickly searched the exact product name online to see if anyone else had it cheaper. Found it $10 less at another major retailer I knew did price matching.
Hopped onto customer service chat at the first site. Explained I found it cheaper elsewhere, gave them the exact website. They checked, confirmed it, and boom – matched the lower price. Felt like a mini-victory!
The Final Grab and Payload
After all the hunting, coupon applying, and maybe a bit of price matching:
- Landed a great quality UA sports bra I actually liked.
- Paid about $35 instead of $65.
- Got free shipping thanks to that coupon code.
- Even saved another 15% on a sweat-wicking shirt I threw in just because the deal was decent.
Bottom line? The rack rate? Forget it. It’s basically just there to make you feel good about finding the real price later. Takes some clicking around, a little patience searching for codes or offers, and definitely checking clearance racks online. But walking away feeling like you outsmarted the price tag? Worth the effort every time. Don’t pay full price!