How This Idea Popped Up
Last month felt like pushing a boulder uphill. Posted daily stuff about coffee routines and journaling tips. Barely got three likes per post. Kinda depressing when you spend hours writing and crickets chirp. Saw sports accounts blowing up during the Olympics. Figured – hey, what if I ride that hype train too?
Testing With Obvious Dates First
Grabbed my dusty calendar and circled big holidays. Started with Christmas Eve last week. Woke up at 6AM thinking “What do people actually want today?”. Noticed everyone posting about last-minute gifts. So I wrote:
- “5-minute gift wrapping hacks for lazy folks (like me!)”
- “How to hide burnt cookies before family arrives”
Weirdly got 50 shares. My usual posts get maybe two.
Crashing Into Sports Territory
Tried football playoffs last Saturday. Total mess at first. Wrote about “Why watching sports sucks”. Got roasted alive in comments like “stick to your weird journals nerd”. Learned fast – don’t insult the thing people love. Next day flipped it:
- “How to pretend you understand football at parties”
- “Snack hacks for game nights that won’t stain your couch”
Comments changed to “LOL this is literally me”.
The Real Pain Points
Big discovery mid-experiment: deadlines scare people. Tax season started last Monday. Posted “How I organize receipts without crying”. Used sticky notes and shoebox photos. Hit 300 shares by noon. People kept messaging “THANK GOD I THOUGHT I WAS THE ONLY ONE”.
What Actually Worked
After four weeks of this chaos:
- Views tripled on date/event posts
- Followers grew 20% (still tiny but hey!)
- Comments became conversations instead of “cool post bro”
Key thing? Framing everything as “you right now”. When playoffs started, didn’t talk about teams. Talked about avoiding bathroom lines during halftime. Everyone needs pee hacks!
Massive Failures Included
Tried Earth Day. Disaster. Wrote about composting. Got seven views. Forgot nobody actually does composting. Also predicted wrong Oscar winners. Whole post aged like milk in hours. But screw it – posted the fails anyway with “look how dumb I was” captions. People loved that more than the actual tips.
Where I’m At Now
Started marking every dumb holiday on calendar. National Donut Day? You bet I’m testing glazing techniques next week. Found the secret: people panic before events and celebrate after. Just gotta say what they’re already whispering in their heads. And always have snack hacks. Always.